The Electrical Industry Playbook provides a comprehensive introduction to the full electrical industry ecosystem. This online module explores all major market segments—including residential, commercial, industrial, retail, utility, and institutional—and outlines how they interact within the broader value chain. Learners gain an inside look at key industry players such as end users, contractors, integrators, manufacturers, agents, distributors, and specifiers.

The training also examines the project side of the business, covering traditional projects, design-build approaches, P3 models, retrofit work, and in-plant automation. In addition, the course highlights the critical role of the distribution channel and the factors that drive success within it. Together, these concepts help employees understand how their work fits into the industry landscape and how electrical products move from concept to customer.

This module accelerates new employee onboarding and strengthens the industry knowledge of existing team members. By the end of the program, learners will have a clearer understanding of how the electrical market operates and how their organization contributes to the overall value chain.

Understanding the electrical industry’s structure is essential for professionals working within or alongside it. This course provides foundational insight into market segments, key stakeholders, project types, and channel relationships. It supports more informed decision-making and helps employees recognize how their roles contribute to the broader industry ecosystem.

Industry Market Segments

• Explore major market categories: residential, commercial, industrial, utility, retail, and institutional
• Understand how different sectors interact within the value chain

Key Industry Stakeholders

• Identify roles of end users, contractors, integrators, manufacturers, agents, distributors, and specifiers
• Learn how each contributes to electrical product flow and project execution

Electrical Project Types

• Review traditional project delivery, design-build, P3 models, and retrofit work
• Understand in-plant automation and other specialized project types

Distribution Channel Dynamics

• Examine the importance of the distribution network within the industry
• Learn the factors that drive success for manufacturers, agents, and distributors

Roles and Applications

• Understand how employees in sales, marketing, purchasing, quotations, project management, and customer service fit into the ecosystem
• Recognize how channel relationships influence bidding, buying, and selling processes

Orientation for New Employees

• Gain foundational industry knowledge to support onboarding
• Learn terminology and structures that guide electrical market operations

This online Electrical Industry Playbook course takes approximately 60 minutes (1 hour) to complete. Learners may start, pause, and resume the program at any time.

No specific pass mark was provided for this module. If required, assessment details can be added to reflect testing or evaluation criteria used within your organization.

Upon completing the module, learners may download or receive documentation confirming their understanding of the electrical industry ecosystem.

• Available online in English and French
• Includes interactive activities to reinforce learning
• Provides a glossary of terms and user manuals for trainees and managers